Brand language that changes everything

Let's uncover your one-of-a-kind verbal identity—the trifecta of brand storytelling, messaging, and voice that will shift how the world sees you (and how your company sees itself).

Brands on our resume

Mila Logo WhiteDove LogoCrocs LogoTinder Logo WhiteFlipper's Logo WhiteBoppy Logo

(Just to name a few.)

Your true brand essence, brought to life at last.

You’ve got the product. You’ve got the people. Maybe you’ve even got decent sales under your belt. But something’s missing:


Your narrative, your identity, the whole vibe you’re putting out there...isn’t where you want it to be.

You know that a clearer, stronger, more compelling brand will unlock more fans and revenue—and you know it starts with your words.

And this is why we’re going to get along famously.

Ready to express your greatness?

I’ll show you how it’s done.

Here's how we're gonna take over the world (or at least your category):


You’ve got a captivating brand essence inside your business already. I’m here to help you uncover it. Together we’ll peel back the layers of your brand and the world around it to reveal who you are, how you speak, and what words will make the cash register ring.

Gimme a pen—we got this.




Nail down your most *important* layers of language.

(You know, the ones you’ve probably been winging or straight-up avoiding).

BRAND StrategY

Crack your positioning and bedrock brand idea

Messaging

Figure out what to say (and not to say)

Voice

Find your unique flavor of speaking and tweeting

STORY

Weave it all together into a compelling narrative

Copy Direction

Get creative guidance (and some great headlines) from a longtime pro

Meet your go-to guide for all things verbal branding.

With more than 15 years of award-winning experience crafting brands of all shapes and sizes, there are few categories and messaging conundrums I haven't touched.

Some not-fake reviews from clients...

"Having worked in marketing for nearly 20 years, I've worked with a number of brand copy strategists. Jenn Aspinwall is one of the best! She's thoughtful, punctual and super creative - and I wouldn't hesitate to recommend her."

Jennifer H., CMO

“Jenn is a brand star and overall wonderful human. She draws clarity from a sea of complexity, and helped Mila develop a refreshing voice and beloved personality in an otherwise crowded category (when else has an appliance brand gotten love notes from customers?). If you have an opportunity to work with Jenn, take it.”

WENDY QI, HEAD OF MARKETING @ MILA

"Jenn has this laser focus and understanding of what needs to be expressed and how. Her method was clear, concise, and magical at the same time."

KISMA, ECOMMERCE CEO

“Jenn is a brand star and overall wonderful human. She draws clarity from a sea of complexity, and helped Mila develop a refreshing voice and beloved personality in an otherwise crowded category (when else has an appliance brand gotten love notes from customers?). If you have an opportunity to work with Jenn, take it.”

WENDY QI, HEAD OF MARKETING @ MILA
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How strong is your brand storytelling and language?

Take my quick Verbal Voltage Test to find out.

Uncover a truer, bigger, bolder
expression of your brand.

Book a call and we’ll plot the path to your unmistakable verbal strategy and identity.